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Creating landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test …

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49% of all Google searches are no-click, study finds

“I think marketers are probably in a mixed position today vs. three years ago, depending on their sector,” Rand Fishkin, SparkToro founder and author of a recent analysis on Google clickstream data, told Search Engine Land Tuesday. The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on …

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Moz: Google’s diversity update was pretty minor

Google’s June 6 diversity update to limit SERPs from showing multiple results from the same websites had a fairly minimal impact of results, according to a new Moz report analyzing their dataset. Moz’s findings. “While Google technically improved site diversity, the update was narrowly targeted and we had to dig to …

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